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Business travels souvenirs…

Commissioned by and in cooporation with oil for live communication

The assignment:

Design a booth (68m2) with three open sides, in which the merits of Booking.com for Business stand out:

  • friendly, open, engaging and unpretentious/modest
  • simple to understand & functional, but with a sense of personality where possible
  • celebrate diversity of accommodations and customers – b.different!

The design should also have the following characteristics:

  • create a ‘home away from home’ in this booth, so homelike and comfortable
  • clean & open,  inducing chats and further conversation
  • be distinctive and draw the attention of interested parties

And the booth must be designed as follows:

  • reusable anywhere over the world
  • it needs to be Booking.com blue, blue, blue & some more blue!

The result:

We have created ‘the Booking.com living room’ where everyone enjoys being and above all feel at home:

  • the booth contained cabinets filled with souvenirs and keepsakes reminding visitors of earlier business trips abroad
  • the arousal of these memories made the booth a pleasant place to stay

We made the Booking.com’s living room main colouring blue so that this colour would stick in visitors memory

  • with the exception of the Booking.com central yellow bar area, we coloured the booth, including the floor, walls, cabinets, furniture and most of all the mementoes, in several shades of blue
  • the use of these shades blue balanced the dominating overall blue and made the booth more attractive
Skills

Posted on

April 11, 2017