Design for Trend Fair 2018 ‘GROW WITH GREEN DATA’
bits & branches in floriculture
Commissioned by GREENN
In-house exhibition (approx.600m2) with an annually changing theme, organized by various floriculture companies.
The assignment: to create an overall design based on this years theme for an in-house exhibition of companies in the floriculture.
The design includes spatial design: furnishing, routing, displays, furniture and floor covering as well as graphic elements such as logo, banners and display decoration.
In addition, the design of the booth must meet the following requirements:
- top quality: these companies are high end suppliers
- suitable for all participants, supporting the use of different house styles and products
Expowise has designed a logo that combines the products (plants) and the theme (data).
This has been implemented in:
- branding for general communication such as website and invitations
- banners used in all sections of the exhibition
- decoration for the custom made displays
Expowise has translated the logo to a spatial design:
- displays that fully match the design in terms of shape and signing
- furnishing in matching colors and shapes enabling easy creation of an allover style across an extensive area
- graphic design of the wall covering for two participants