Design for Trend Fair 2018 ‘GROW WITH GREEN DATA’

bits & branches in floriculture

Commissioned by GREENN

In-house exhibition (approx.600m2) with an annually changing theme, organized by various floriculture companies.

The assignment: to create an overall design based on this years theme for an in-house exhibition of companies in the floriculture.
The design includes spatial design: furnishing, routing, displays, furniture and floor covering as well as graphic elements such as logo, banners and display decoration.

In addition, the design of the booth must meet the following requirements:

  • top quality: these companies are high end suppliers
  • suitable for all participants, supporting the use of different house styles and products


Expowise has designed a logo that combines the products (plants) and the theme (data).
This has been implemented in:

  • branding for general communication such as website and invitations
  • banners used in all sections of the exhibition
  • decoration for the custom made displays

Expowise has translated the logo to a spatial design:

  • displays that fully match the design in terms of shape and signing
  • furnishing in matching colors and shapes enabling easy creation of an allover style across an extensive area
  • graphic design of the wall covering for two participants